I'm the person who answers the phone, writes the code, sends the invoice, and fixes it at 9pm when something breaks. No handoffs, no account managers, no offshore teams.
I started Core Development back when the internet was dial-up and families had one computer in the lounge. Mobile phones were tiny and a txt cost 20c.
20+ years later I'm still here, still learning, still building custom online tools that make real businesses run better.
My favourite projects are the ones where someone tells me "we've got this really annoying spreadsheet we've been wrestling with for years", and by the end we've replaced it with something beautiful. That's the work.
Every project follows the same straightforward steps. You always know where things stand, what's coming next, and exactly what it's going to cost.
A quick call or site visit to understand what you're trying to achieve, what problems you're solving, and whether we're a good fit. No pitch, no pressure. Just a genuine chat. If I'm not the right person for the job, I'll tell you.
Once we've decided to work together, I dig into the details. Who are your users? What do they need to do? What does success look like in 12 months? Getting this right upfront means fewer surprises later for both of us.
I provide a detailed, fixed-price proposal covering scope, timeline, and deliverables. No hourly billing, no vague estimates, no invoice shock at the end. If something changes mid-project, we talk about it before any extra cost is incurred.
I design and build your site in stages, sharing progress at regular milestones so you can give feedback early. You'll see real, working pages as I go, so there are no surprises when we get to the end. We'll work together to get content loaded in so that you understand the back-end before the site goes live.
Before launch, everything gets tested thoroughly: cross-browser, mobile, performance, forms, integrations. You get a final review period to request any last tweaks. Nothing goes live until you're happy.
Launch day is smooth because we've planned for it. I stay working in the background to manage the hosting, support and ongoing changes.
Honest answers to the things clients ask me most. Can't see yours? Get in touch, I'm always happy to chat.
A fair question — and one I take seriously. Every project I build ships with full source code, database exports, and written documentation stored in a way you can access independently of me. You own your code, your content, and your hosting credentials — always.
I also have arrangements in place with trusted local developers who can step in and take over any of my active projects if something happens. Your website or system won't disappear with me.
Generally, no — and there's a good reason for that. WordPress is a fantastic tool for certain jobs, but it comes with a long tail of plugins, updates, security patches and hidden costs that add up fast. For most business websites I build, a custom-coded site is faster, more secure, and cheaper to run over its lifetime.
That said, if you've got an existing WordPress site I'm happy to host, maintain or extend it. And if WordPress genuinely is the right fit for your project, I'll tell you upfront.
Off-the-shelf platforms are designed for the average case — your business almost certainly isn't average. Custom builds mean you get exactly the features you need, integrated the way your team actually works, without paying monthly fees for functionality you'll never use.
Custom also means no forced redesigns, no surprise price hikes, no vendor lock-in, and no compromise when you need to do something the platform "doesn't support". It's your system, built around you.
You do. Once a project is paid for, the source code, design, content, and all related IP belongs to you outright. No licensing fees, no "powered by" strings attached, no clauses that make it awkward if you decide to move on.
You'll receive a full copy of your codebase and databases at handover, and can request a fresh export at any time.
Absolutely — I do a lot of white-label development work for designers, marketing agencies and studios around New Zealand. You bring the creative direction, I handle the build, hosting and ongoing support under your brand.
I'm happy to work from Figma, XD, Sketch, or even rough wireframes. Clients don't need to know I exist — or I can be introduced as part of your team, whichever suits your relationship best.
It depends entirely on scope. A simple brochure site might be a few thousand dollars; a bespoke database-driven system can run into the tens of thousands. The honest answer is that I need to understand what you're trying to achieve before I can quote fairly.
Every quote is fixed-price where possible, with clear milestones and no surprise invoices. A 30-minute conversation is usually enough for me to give you a ballpark figure — and it's free.
Yes — and I'd recommend it. I run my own hosting infrastructure here in New Zealand, so your site lives close to your customers and you've got one person to call when something goes wrong. No offshore support queues, no finger-pointing between providers.
Domain registration, mailbox setup, DNS, SSL, backups, monitoring — I handle the lot, and it's all included in a straightforward monthly rate. Most clients find it's simpler and cheaper than the patchwork alternative.